LYSON Brand Identity Standards

上海莲盛泵业制造有限公司创建于六十年代，是国内著名的大型给排水设备生产制造企业。30多年前的陈旧品牌形象早已无法适应当今视觉潮流，赛上为其打造全新的品牌VIS设计。标志以莲花为设计基本元素。结合齿轮及涡轮的形象特征，凸显企业的行业特性和标示性符号。标志造型饱满、流畅，沉稳中富有变化,平实中蕴含激情，体现出企业强烈的进取精神，不断自我超越的意识。

Logo is a basic element of lotus design. Combined with the image characteristics of gears and turbines, it highlights the industry characteristics and marking symbols of enterprises. The logo shape is full, smooth, steady and changeable, with passion in plainness, reflecting the enterprise's strong enterprising spirit and the consciousness of self-transcendence.